Download, start now, get started. You see calls to action (CTA) like these all the time, but do you ever stop to think about their impact on your ad campaigns? Oftentimes, CTAs are an afterthought hastily tacked onto the bottom of an ad. Leads know you want them to click the button so it doesn’t matter what it says, right? Well, not quite. CTAs are just as important as the ad copy and need just as much attention. CTAs...

Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at least from a technical standpoint. This has been both a...